the armitron raven launch.

the raven.

  • These images were used to advertise the launch of a new watch, dubbed The Raven, that was released around halloween of 2022. The watch features a black silicone band and a dial that comes in four colors. Given its halloween release, I was asked to showcase the collection by speaking to the available colors while maintaining a bold, dramatic and semi-spooky tone.

  • Direction, Styling, Photography and Retouching