The Armitron Raven
the raven launch
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These images were used to advertise the launch of a new watch, dubbed The Raven, that was released around halloween of 2022. The watch features a black silicone band and a dial that comes in four colors. Given its halloween release, I was asked to showcase the collection by speaking to the available colors while maintaining a bold, dramatic and semi-spooky tone.
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Direction, Styling, Photography and Retouching
