Armitron x Peanuts

Armitron first featured the beloved peanuts character, Snoopy, on one of their watches in the 1970s. In 2025, they decided to bring him back. The brand released a collection of watches featuring titular characters from the beloved franchise.

I was asked to create short animations, for each of the first five watches in the release, that could be used to market the watch across multiple channels while speaking to their playful nature and capitalizing on nostalgia.

I went simple and story-driven, relying on the wide-body of work surrounding Peanuts, and animating the illustrated characters to tell “micro-stories.” Each video ends with characters becoming the imagery you see on the dial, and revealing the watch being showcased (you’ll see what I mean).

The videos were used for social and posted as reels, but I also later reformatted them to be used on Armitrons website, for email marketing, and in paid ads. Check them out below!

Concept, Direction and Motion Design